What is Traceability?



Traceability is the ability to monitor meat throughout the production chain to guarantee the origin of a cut of meat. Knowing where your meat comes from is important to American and Canadian consumers and DNA TraceBack® can guarantee the exact origin of meat products.

With longer and more complex food production chains, ranchers, meat packers, food distributors and retailers are using new and innovative tools to ensure traceability. Achieving full product traceability, however, can be expensive and challenging using conventional technology, resulting in potential losses to production efficiency or to systems that simply don't deliver

Nature's Bar Code

DNA TraceBack® from IdentiGEN uses the power of nature's "bar code," i.e. the unique DNA profile of each animal, to identify the livestock from where meat products originate.  The ability to read a product's genetic "label" enables the tracing of commercially produced meat back to the source animal with great precision, without the need for additional labels, technology, or complex recordkeeping systems.

D.N.A. Research

Traceability is in Our DNA

The DNA TraceBack® seal on a meat product assures you that the products you purchase are subject to one of the most stringent and accurate full traceability systems available, based on the latest technology in forensic science. 

Who is IdentiGEN?

IdentiGEN is the first company in the world to develop and commercialize the concept of using DNA technology for meat traceability.  The company operates its laboratory in Lawrence, Kansas.

The Science

IdentiGEN was founded on the relevant scientific background and expertise in livestock population genetics to design DNA identity tests that are highly accurate.  IdentiGEN has developed and validated panels of DNA markers - known as single nucleotide polymorphisms, or SNPs – for the major livestock species that recognize the breeding structures of these populations.

Unequaled Experience

Over more than 10 years in business, IdentiGEN has implemented DNA-based traceability solutions in seven countries within the EU and North America. This unique industry experience has been essential in providing the knowledge base to not only integrate DNA traceability solutions into complex supply chains, but to also configure them to achieve maximum value.


What is DNA?

Deoxyribonucleic acid – DNA - is a molecule which contains the biological information that makes each organism unique and is transmissible across generations.  The ability to read the DNA code embedded in each piece of meat allows that meat to be traced to the animal it comes from.  DNA is "nature's bar code."

How DNA TraceBack Works

The system starts with sample collection:

Sample collection may take place at a number of different points;

Operational Model